Strategy
Facilitated script reads and screening for the team. Led brainstorms to strategize the best way to promote the film including everything from social messaging concepts, UGCs, talent requests, digital stunts, and large scale activations including Facebook Lives and produced videos.
Proposals
Created a structured campaign wide strategy with concepts organized into key phases. Designed and executed the Proposal in a keynote as well as worked with the internal design team to create mood boards and sample creatives. Polished and submitted proposals and worked with the client to get them approved at the onset of each campaign.